| Click here to return to Marketing 1 main page. Course Description:
This approved introductory marketing course is the first in a two year Marketing Education program. It focuses on marketing theory, salesmanship, distribution, merchandising, career exploration and job interview procedures. An active DECA membership is part of student involvement. The overall aim of Marketing Education 1 is to develop future in the field of marketing. Marketing 1 Course Outline and Assignments Click on the links to see assignments. "The World of Marketing" Chapter 1- "Marketing Is All Around Us" 1.1 - Defining Marketing 1.2 - Economic Utilities 1.3- Careers in Marketing Chapter 2 - " Basic Marketing Concepts" 2.1- The Marketing Concept 2.2- Market Segmentation Economics Chapter 3 - "Free Enterprise System" 3.1- Capitalism 3.2- Government and Consumer Functions Chapter 4- "Global Economies" 4.1- What is an economy? 4.2- Understanding the Economy Business and International Marketing Chapter 5 - "Business and Social Responsibility" 5.1- Defining Business 5.2- Ethics and Social Responsibility Chapter 6- "International Trade" 6.1- Global Marketplace 6.2- International Business Academic Concepts and Skills Chapter 8- "Communication Skills" 8.1- Defining Communication 8.2- Elements of Speech and Writing Chapter 10- "Interpersonal Skills" 10.1- Human Relations 10.2- Working Together Chapter 11- "Management Skills" 11.1- Structure 11.2- Function Mid-Term Exam Review Selling Chapter 12- "Preparing for the Sale" Chapter 13- "Initiating the Sale" Chapter 14- "Presenting the Product" Chapter 15- "Closing the Sale" Sales Presentation Risk and Risk Mangement Chapter 33 Chapter 34 Chapter 35 - "The Business Plan" Career and Professional Development Chapter 37- "Identifying Career Opportunities" Chapter 38- "Finding and Applying for a Job" Final Exam Review |